Let’s put this into context. Cable TV was once considered the leading source of video. In the last 30 days, there has been more video content uploaded to social media than the major U.S. television networks have created in 30 years. Drink that in. Media exposure is no longer on television or newscasts. It’s in our pockets, on our desks, at work, at home – it’s through video on Instagram, Snapchat, YouTube, and Facebook.

Now, I know video production isn’t the cheapest or easiest to produce. But it pays off! With our ever-changing technology, online video editing tools are constantly improving and becoming more affordable. Heck, your smartphone records pretty decent videos! That’s good news too because quality isn’t the most important to viewers, the content is. It’s a lot like pizza – when it’s bad, it’s still pretty good!